FMCG / BRAND OWNERS

Fast-moving consumer goods are products that sell quickly at relatively low cost. These goods are also commonly called consumer packaged goods. FMCGs have a short shelf life because of high consumer demand (e.g., soft drinks and confections) or because they are perishable (e.g., meat, dairy products, and baked goods). These goods are purchased frequently, are consumed rapidly, are priced low, and are sold in large quantities. Nearly everyone in the world uses fast-moving consumer goods (FMCG) every day. They are the small-scale consumer purchases we make at the produce stand, grocery store, supermarket, and warehouse outlet. Examples include milk, gum, fruit and vegetables, toilet paper, instant or processed foods, carbonated drinks, personal care and household care products among many.

FMCG Industry is one of the biggest consumers of packaging (especially low-value plastics) and is considered as important factor in the production process and for marketing strategy. In addition to the product packaging, the logistics and distribution systems often require secondary and tertiary packaging to maximize efficiency. With continuous increase in population, it has been predicted that these consumption patterns will also continue to increase resulting in plastic pollution problems putting a tremendous pressure on Earth and its finite resources.